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One day one of us was reading an article by the legendary marketer Dan Kennedy, when shortly fater he began to regarding how he was a knowledgable harness super. If you’ve seen pictures of Dan Kennedy, it’s type of hard to picture him in a sulky behind a horse (at least for us). But it gave us a whole new perspective while on the guy. Sharing some of one’s personal life with your readers helps them see you as a good human being, instead of just another business person who’s marketing to the whole bunch. It helps them form a bond along with you. Allow some of your humanity to show through in focus on the and you’ll build online relationships a whole lot more with ease.